

Founder & Owner
Brand & Creative Direction
Jewelry Design & Development
Handmade Jewelry Production
Product Photography
Tradeshow Concepting & Execution
Sales Rep Management
I founded Sweet Evie in 2008, an innovative and fashion forward contemporary vintage and nature-inspired jewelry and accessories line. The collections were sold worldwide in over 100 retail partners including Nordstrom (Trend Dept), Nasty Gal, Urban Outfitters UK, Free People, Soft Surroundings, Philadelphia Museum of Art, private label for Spirithoods and others. I sourced unique jewelry and accessories supplies both domestically and overseas; including rough stones, natural materials, gold fill, brass, leather, feathers, vintage elements. I developed seasonal color stories, mood and concept boards, cohesive 50-100 SKU collections presented four times yearly at jewelry and fashion trade shows. Created all cost sheets, line sheets, product photography, photoshoots and photo editing, as well as an ecommerce website with new collections launched seasonally. I built and maintained excellent relationships with buyers, retail stores, road reps, manufacturers and vendors