Vertically integrated, well-established mainstream fine and bridal jewelry brand, my focus is on growing and developing the fine fashion jewelry division for this high volume, wholesale based business. Initially, my role was created to grow fashion jewelry and e-commerce, develop brand relevant products and refresh the brand identity. I quickly took on brand and creative direction, agency management, ops and marketing management, production management for the fashion jewelry collections, as well as designing new packaging, new displays, new shop-in-shops, and tradeshow planning and execution, sales rep management for over 150 idependent retailers.